I design as well as concept, art direct, develop, and creatively lead projects and teams for web and interactive projects. I have over 18 years interactive experience working for national and local brands. My proficiencies span many mediums including web, mobile, Tablet, app design, html email, digital video editing, digital sound editing, photography, copywriting, advertising design including integrated campaigns.
Volerro hired me to make their existing site "prettier" and responsive.
I worked with developers and business owner to define design direction. In working with their php created site, I re-designed it with a more call to action focus. I also designed and coded a "fly-out" mobile menu system. Since they wanted to keep their existing code/setup, I had to make some parts responsive and some ended up adaptive and was not able to be fully responsive. I coded media queries to capture any adaptive adjustments, while coding some parts as true responsive. I designed and coded at same time adjusting white space, font sizes, etc. Given my expert design skills this worked well and I was able to adhere to the fast turn around time.
Point of Care markets themselves to the medical industry thru conferences.
I was asked to design a tradeshow booth. The feel needed to be simple and appeal to doctors. I consulted on design strategy and design including icon design and photo selection.
Bliss Invitations is a company that sells custom and template wedding, party, and event invitations.
I was asked to design a responsive e-commerce website. The feel needed to be simple yet stylish with a whimsical touch. I created the logo, branding board and website.
Help/Systems wanted to re-align their company focus. They are the parent company to 9 software companies. All of which had their own websites. Their goal was to unify all the websites into one main site. This focus also included going from informing customers of the different software programs into service solutions to help cross sell efforts and to create more revenue. This effort was an international effort that also addresses working with channel partners.
I was asked to design a responsive website that reflected these goals. I created mood boards, wireframes, prototypes, and all design elements that made up the new design. I provided design strategy, UI design, UX, web design, visual design, and art direction. This is built in Drupal.
Pivot Careers is a new local company who needed an online presence. They have 3 distinct audience demographics with one group being the outstanding audience to design toward. This is the beginning stage of their website evolution. Future plans will include a blog space, video, and complete designed social media presence.
I was asked to design a responsive website and provide Creative Direction. I created wireframes and all design elements that made up the new design. I provided design strategy, UI design, UX, web design, visual design, web development, and art direction.
Pindrop sells hearing aids to their largest audience which is 55+. I consulted with the client, gave re-design recommendations, designed a new layout, and coded the design in HTML and CSS.
I provided the discovery, design, prototyping, and final development.
Piranha Performance Group asked me to design a new website and branding identity They wanted the ability to update content in-house. I designed this on the Joomla CMS system.
I provided the discovery, design, design strategy, prototyping, and final development. .
Showcase was acquired by Help/Systems. I had designed a new website that was needed with the acquisition.
I provided the discovery, design, design strategy, prototyping, and final development. Note: this was placed inside of Help/Systems website. There was the HS header and footer. .
Hartmann Law commissioned me to design and develop a website for them. The site was to include a news feed. It also needed to be on a CMS platform for the staff to be able to update content.
I provided the discovery, design, design strategy, prototyping, and final development. This is built in Joomla.
Ritz's agency had purchased advertising space with NGN networks. My job was to concept/design an animated advertisement that was no more than 15 seconds long to run on NGN's network platform. The main audience was moms who planned the family vacations. The feel had to be fun, light, but still have a strong brand presence.
I provided the discovery, concept, design, animation, and final development.
MVNP is an advertising agency who I've worked with for the past 3 years to design interactive campaigns for their client. Technologies I designed for include: banner ads, mobile ads, tablet ads, mobile and tablet applications, ads with video and interaction, and flash animated ads.
I provided graphic design, photo and copy selection, and UI design.
Mall of America wanted a richer display ad. They wanted more interaction from the audience in order to collect user data. I created an expanding ad that showcased market segments to engage the audience.
I provided concept, design, user scenarios, prototype, and UI design.
Smart Car needed a grand store opening. I provided Creative Direction, Photo Direction, design, and Flash animation.
Gabberts needed an interactive ad that helps the user identify their design style. I provided Creative Direction, concept, copy writing, design, and Flash animation.
Circuit City needed an expanding ad to promote their current offers. I provided art direction, design, and animation.
McDonald’s needed a digital ad that would reside on the homepage of Startribune. I provided Creative Direction, concept, design, and prototyping.
Best Buy needed various interactive ads that engaged the user. I provided Creative Direction, concept, design, and prototyping.
Kohl’s needed an ad to help promote their fashion label partnerships. This ad was expanding and included a video. I provided concept, art direction, design, animation, scripting, and video editing.
3M needed an ad to help promote one of their new products. This ad was expanding. I provided concept, art direction, design, animation, and scripting.
Target needed a mobile ad and iPad application to help drive traffic to their website. I provided concept, art direction, design, UI design, and prototype.
The client wanted a mobile app where the store coupons would show up via GPS. I provided creative direction, concept, design, and prototype.
Western Exposure is a photography company specializing in black and white. They wanted to put together a book showcasing their hand painted black and white photos from a Route 66 series. I provided the discovery, design, and design strategy.
Print ad campaign. This is a print campaign spec that I concept/designed. The series is also going to be created as a parallax scrolling website where I will be rebuilding and seaming the scenes together using JQuery and CSS3.
My concept is to add in recipes from various family sources. There will also be pages to write in your own. This also may end up an online version as well.
This is a iBook design for Kindle, or iPad.