Web industry design leader

Jen Schmidt

Design | Leadership | Development


18+ years concepting, art directing, designing, animating, and leading design teams

Why Choose Me?

I design as well as concept, art direct, develop, and creatively lead projects and teams for web and interactive projects. I have over 18 years interactive experience working for national and local brands. My proficiencies span many mediums including web, mobile, Tablet, app design, html email, digital video editing, digital sound editing, photography, copywriting, advertising design including integrated campaigns.

Design and Development

For over 18 years I have been an interactive professional. I have over 10 years’ experience as an Interactive Art Director working on websites, applications, and advertising. Since 1995 I have been a web design professional where I designed for web, Tablet, and mobile. In having traditional graphic design training, I am able to apply those skills to my interactive projects. My goal is to create imaginative and innovative interactive environments and websites for forward thinking companies. I am fluent in responsive design, HTM5, CSS3, Javascript, PHP, UI principles, and UX research and wire framing.


For over 15 years I have lead web and design teams to maximize project success as well as maintaining project budgets. Whether it be offshore design and development teams, in house design and development teams, or freelance/contract staff, I have proven abilities to lead with style and confidence.


Web and UI Design • Responsive design and development • Mobile Design • Interactive Design • Wireframing • Sound Editing • Sound Arrangement • Digital Video Editing • Flash Animation • AS2 and 3 • HTML, HTML5, CSS3, XHTML, XML • Email Design • worked with PHP • setup SQL database on servers • SEO and SEM • Javascript • JQuery • Google analytics • Google adwords & PPC • E-Commerce


These are samples of the work projects I have completed for various companies.

Bliss Invitations

Bliss Invitations is a company that sells custom and template wedding, party, and event invitations.

I was asked to design a responsive e-commerce website. The feel needed to be simple yet stylish with a whimsical touch. I created the logo, branding board and website.


Help/Systems wanted to re-align their company focus. They are the parent company to 9 software companies. All of which had their own websites. Their goal was to unify all the websites into one main site. This focus also included going from informing customers of the different software programs into service solutions to help cross sell efforts and to create more revenue. This effort was an international effort that also addresses working with channel partners.

I was asked to design a responsive website that reflected these goals. I created mood boards, wireframes, prototypes, and all design elements that made up the new design. I provided design strategy, UI design, UX, web design, visual design, and art direction. This is built in Drupal.

Pivot Careers

Pivot Careers is a new local company who needed an online presence. They have 3 distinct audience demographics with one group being the outstanding audience to design toward. This is the beginning stage of their website evolution. Future plans will include a blog space, video, and complete designed social media presence.

I was asked to design a responsive website and provide Creative Direction. I created wireframes and all design elements that made up the new design. I provided design strategy, UI design, UX, web design, visual design, web development, and art direction.

Pindrop Hearing

Pindrop sells hearing aids to their largest audience which is 55+. I consulted with the client, gave re-design recommendations, designed a new layout, and coded the design in HTML and CSS.

I provided the discovery, design, prototyping, and final development.

Piranha Performance Group

Piranha Performance Group asked me to design a new website and branding identity They wanted the ability to update content in-house. I designed this on the Joomla CMS system.

I provided the discovery, design, design strategy, prototyping, and final development. .


Showcase was acquired by Help/Systems. I had designed a new website that was needed with the acquisition.

I provided the discovery, design, design strategy, prototyping, and final development. Note: this was placed inside of Help/Systems website. There was the HS header and footer. .

Hartmann Law

Hartmann Law commissioned me to design and develop a website for them. The site was to include a news feed. It also needed to be on a CMS platform for the staff to be able to update content.

I provided the discovery, design, design strategy, prototyping, and final development. This is built in Joomla.


Ritz's agency had purchased advertising space with NGN networks. My job was to concept/design an animated advertisement that was no more than 15 seconds long to run on NGN's network platform. The main audience was moms who planned the family vacations. The feel had to be fun, light, but still have a strong brand presence.

I provided the discovery, concept, design, animation, and final development.


MVNP is an advertising agency who I've worked with for the past 3 years to design interactive campaigns for their client. Technologies I designed for include: banner ads, mobile ads, tablet ads, mobile and tablet applications, ads with video and interaction, and flash animated ads.

I provided graphic design, photo and copy selection, and UI design.

Mall of America

Mall of America wanted a richer display ad. They wanted more interaction from the audience in order to collect user data. I created an expanding ad that showcased market segments to engage the audience.

I provided concept, design, user scenarios, prototype, and UI design.

Smart Car

Smart Car needed a grand store opening. I provided Creative Direction, Photo Direction, design, and Flash animation.


Gabberts needed an interactive ad that helps the user identify their design style. I provided Creative Direction, concept, copy writing, design, and Flash animation.

Circuit City

Circuit City needed an expanding ad to promote their current offers. I provided art direction, design, and animation.


McDonald’s needed a digital ad that would reside on the homepage of Startribune. I provided Creative Direction, concept, design, and prototyping.

Best Buy

Best Buy needed various interactive ads that engaged the user. I provided Creative Direction, concept, design, and prototyping.


Kohl’s needed an ad to help promote their fashion label partnerships. This ad was expanding and included a video. I provided concept, art direction, design, animation, scripting, and video editing.


3M needed an ad to help promote one of their new products. This ad was expanding. I provided concept, art direction, design, animation, and scripting.


Target needed a mobile ad and iPad application to help drive traffic to their website. I provided concept, art direction, design, UI design, and prototype.

Shop On the Go

The client wanted a mobile app where the store coupons would show up via GPS. I provided creative direction, concept, design, and prototype.


A collection of some of my personal projects

Western Exposure

Western Exposure is a photography company specializing in black and white. They wanted to put together a book showcasing their hand painted black and white photos from a Route 66 series. I provided the discovery, design, and design strategy.


Print ad campaign. This is a print campaign spec that I concept/designed. The series is also going to be created as a parallax scrolling website where I will be rebuilding and seaming the scenes together using JQuery and CSS3.

Recipe Book

My concept is to add in recipes from various family sources. There will also be pages to write in your own. This also may end up an online version as well.


This is a iBook design for Kindle, or iPad.


Hire me for UI Design, Web/Mobile/iPad Design, Interactive Art Direction

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